Thought Leaders Circle

Jul 10 Alan Wolk The Inefficiency Of Selling Linear and Streaming TV Separately 3 min read Jul 9 Brandon Katz Universal Hit Or Olympic Miss? Peacock’s $2 Bet On Subscriber Loyalty 2 min read Jul 8 Alan Wolk Breaking The Linear Habit: How Advertisers Can Win With Samsung’s Revised Take On The Rule Of 40 5 min read Jun 29 Brandon Katz Would A Paramount+ Peacock Partnership Profoundly Pivot The Streaming Landscape? 2 min read Jun 23 Alan Wolk Titan OS And The Continued Rise Of The Independent TV Operating System 5 min read Jun 13 Rohan Castelino How Future Today Is Leveraging The IRIS_ID And Video-Level Contextual Targeting To Increase Yield And Revenue In CTV 2 min read Jun 10 Brandon Katz New TV Habits Call For New TV Metrics 2 min read Jun 6 TVREV VIZIO’s Travis Hockersmith On The Future Of Native Ads In CTV 3 min read Jun 5 Brandon Katz Netflix’s Bridgerton Universe Offers A Masterclass in Franchise Efficiency 2 min read May 31 Brandon Katz From Foes to Potential Flows: Unpacking the Max, Disney+, Hulu Streaming Bundle 2 min read May 20 Alan Wolk Hot Takes: What We’re Bullish On Right Now 8 min read May 15 Brandon Katz TV Loves Its Own: Why Movies Fizzle On The 75 Inch Screen 2 min read