Channel
Tracking the attention economy for European television.
Emanuele Landi
Imperial Advertising (In A Feudal Media World)
Latest in Marconi
60 stories
Sep 29
Sofie Sue Rutgeerts
TV’s Addressability Opportunity Goes Beyond Audience Targeting
4 min read
Sep 22
Emanuele Landi
Welcome To Feudal Advertising: What The WBD-Paramount Merger Teaches Brands
6 min read
Sep 8
Emanuele Landi
Welcome To Feudal Advertising
9 min read
Aug 25
Emanuele Landi
Scroll Beats Binge
5 min read
Aug 11
Sofie Sue Rutgeerts
When Every Number Becomes The Headline, We Stop Understanding Media Value
3 min read
Aug 10
Jason Damata
Hot List: Recapping A Sizzling Summer Week
5 min read
Aug 4
Emanuele Landi
Why Attention Is A Bubble That Won't Burst
7 min read
Aug 3
Jason Damata
Hot List: The Week In TV
4 min read
Jul 28
Annie Krukowska
AI Doesn't Need To Pass The Turing Test, Just The Cliffhanger
3 min read
Jul 27
Jason Damata
Hot List: Execs On AI, Outcomes And The Future Of Publishing
5 min read
Jul 21
Sofie Sue Rutgeerts
Beyond Scale: Media Value Comes From Understanding Why People Show Up
4 min read