Author

Brandon Katz

Brandon Katz is Director, Insights & Content Strategy at Greenlight Analytics, and was previously a senior entertainment reporter at Observer and TheWrap. He writes TVREV's analysis of streaming audiences, covering Netflix, Disney and the box office.

Stories

100 stories

Jun 9 Brandon Katz Netflix’s Global Hits That U.S. Audiences Ignore 3 min read May 18 Brandon Katz Netflix Action Movies Don’t Need Everyone. They Need This Audience. 3 min read Apr 29 Brandon Katz The Streaming Audience Is Getting Narrower, Not Bigger 3 min read Apr 22 Brandon Katz ‘Zootopia 2’ Sets the Floor. ‘Avatar,’ ‘Hoppers,’ and ‘Star Wars’ Set the Ceiling' 3 min read Apr 8 Brandon Katz Paramount And WB Are Competing For The Same Audience — And That Audience Is Stretched Thin 3 min read Mar 23 Brandon Katz ‘Project Hail Mary’s’ Second Act: Why Amazon May Win Even Bigger at Home 2 min read Mar 16 Brandon Katz The MCU’s Urgency Curve — And What It Signals For ‘Avengers: Doomsday’ 3 min read Mar 5 Brandon Katz What ‘Hoppers’ And ‘The Bride’ Tell Us About At-Home Demand 3 min read Feb 26 Brandon Katz The Real Battle in Premium & Social Content: Reach vs. Activation 2 min read Feb 20 Brandon Katz Ahead In Awareness, Behind In Urgency: ‘The Odyssey’ vs. ‘Oppenheimer’ 3 min read Feb 10 Brandon Katz Interest Creates Potential. Conversion Creates Hits. 3 min read Jan 29 Brandon Katz Highly Anticipated, Less Exciting: The Curse Of The Hyped Up Sequel 2 min read

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