Author

Emanuele Landi

Emanuele Landi is a former media executive turned decision and strategy advisor, decoding how attention is shaping brands in media. He writes TVREV's Marconi column on advertising effectiveness in a fragmented market.

Stories

8 stories

Oct 20 Emanuele Landi IPs Create Relationships. Ads Don’t. 3 min read Oct 6 Emanuele Landi Imperial Advertising (In A Feudal Media World) 6 min read Sep 22 Emanuele Landi Welcome To Feudal Advertising: What The WBD-Paramount Merger Teaches Brands 6 min read Sep 8 Emanuele Landi Welcome To Feudal Advertising 9 min read Aug 25 Emanuele Landi Scroll Beats Binge 5 min read Aug 4 Emanuele Landi Why Attention Is A Bubble That Won't Burst 7 min read Jul 14 Emanuele Landi Media Companies Stopped Making Stars. Now They Rent Them. 4 min read Jun 2 Emanuele Landi We Sell Exposure And Call It Attention 9 min read