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Author

John Cassillo

John Cassillo is an analyst at TVREV and The Measure, where he oversees editorial, newsletters and data reporting on TV advertising, social video and convergent TV. He writes the weekly Tube Trends column on YouTube.

Stories

529 stories

Oct 2 John Cassillo Tube Trends: The Media That Gets The Most Out Of YouTube Shorts 2 min read Sep 30 John Cassillo DAZN Takes Steps Toward Being NBA’s Local TV Hub 2 min read Sep 25 John Cassillo Tube Trends: Why 2-To-5 Minute Videos Are Media’s Sweet Spot 3 min read Sep 11 John Cassillo Tube Trends: The Curious Case of James Talarico 3 min read Sep 2 John Cassillo Tube Trends: Why Do Media Companies Avoid Lawn Care Videos? 3 min read Aug 27 John Cassillo Tube Trends: How Sports Super-Charges YouTube’s TV Pitch 4 min read Aug 20 John Cassillo Tube Trends: Media Cuts Out Middle Man On Creator-Like Content 3 min read Aug 13 John Cassillo Tube Trends: What U.S. Media Can Learn From India On YouTube 3 min read Aug 4 John Cassillo Tube Trends: Spider-Man’s Swinging Social Success 2 min read Jul 21 John Cassillo Tube Trends: What Media Companies Can Learn From The World Cup 3 min read Jul 9 John Cassillo Tube Trends: How 2-To-5 Minute Videos Are Making A Comeback 3 min read Jul 1 John Cassillo Tube Trends: Media Emphasizes Theatrical For Summer Movie Season 3 min read

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