Mon · Oct 19 2026 · New York The future of television. Dissected daily.

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Author

John Cassillo

John Cassillo is an analyst at TVREV and The Measure, where he oversees editorial, newsletters and data reporting on TV advertising, social video and convergent TV. He writes the weekly Tube Trends column on YouTube.

Stories

529 stories · Page 2 of 45

Jun 26 John Cassillo Tube Trends: U.S. News Publishers Lean Into Sports On YouTube 3 min read Jun 18 John Cassillo Tube Trends: How ESPN Is Covering World Cup Without TV Rights 3 min read Jun 11 John Cassillo Tube Trends: World Cup Gives Brands Rare Chance To Connect Globally 3 min read Jun 3 John Cassillo Tube Trends: ‘Backrooms’ Takes Box Office, TikTok By Storm 2 min read May 27 John Cassillo Tube Trends: On YouTube, Colbert Lands Where Fans Already Are 3 min read May 26 John Cassillo Knicks Making Finals Is Cherry On Top Of NBA’s Successful Season 3 min read May 22 John Cassillo Teaming Up For Programmatic, Moment-Based Streaming Ads 2 min read May 21 John Cassillo Tube Trends: How YouTube Creators Are Using Longer Videos To Compete With TV 3 min read May 14 John Cassillo Tube Trends: Can YouTube Be Everything, Everywhere, All At Once? 3 min read May 14 John Cassillo NFL Subtly Shifts TV Schedule To Streaming-First 3 min read May 6 John Cassillo Tube Trends: How YouTube Has Turned Itself Into a Sports Hub 3 min read Apr 29 John Cassillo Tube Trends: Now Creators Are Taking Over The NFL Draft 3 min read

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