Mon · Oct 19 2026 · New York The future of television. Dissected daily.

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Author

John Cassillo

John Cassillo is an analyst at TVREV and The Measure, where he oversees editorial, newsletters and data reporting on TV advertising, social video and convergent TV. He writes the weekly Tube Trends column on YouTube.

Stories

529 stories · Page 3 of 45

Apr 23 John Cassillo Tube Trends: How TurboTax Owns Tax Season On YouTube 3 min read Apr 17 John Cassillo Tube Trends: NFL’s Impending YouTube Deal Shows Where Ball Is Heading 3 min read Apr 8 John Cassillo Tube Trends: Eventful Q1 Fuels Cable News YouTube Views Increases 3 min read Apr 3 John Cassillo Tube Trends: Summer House Scandal Spurs Social Spike For Show 3 min read Mar 31 John Cassillo NFL Will Counteract TV’s Spending Limits With More Streaming Packages 3 min read Mar 27 John Cassillo Tube Trends: How Are Brands Scoring On Social With March Madness? 3 min read Mar 20 John Cassillo Tube Trends: Spider-Man Spins Web Of Video Success 3 min read Mar 11 John Cassillo Tube Trends: Assessing The Pre-Oscars YouTube Cycle 3 min read Mar 4 John Cassillo Tube Trends: Late-Night Fights Headwinds With YouTube 2 min read Feb 26 John Cassillo Tube Trends: MrBeast Uses Giveaways To Hit New Highs 3 min read Feb 20 John Cassillo Tube Trends: ‘Primetime’ For Social Video? It Depends 2 min read Feb 11 John Cassillo Tube Trends: YouTube Audiences Still Love Comedy As Other Formats Flee 3 min read

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