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Author

John Cassillo

John Cassillo is an analyst at TVREV and The Measure, where he oversees editorial, newsletters and data reporting on TV advertising, social video and convergent TV. He writes the weekly Tube Trends column on YouTube.

Stories

529 stories · Page 4 of 45

Feb 4 John Cassillo Tube Trends: Bad Bunny And The NFL’s Gen Z Pitch 2 min read Jan 29 John Cassillo Tube Trends: Has Super Bowl Finally Become ‘Creator Bowl?’ 3 min read Jan 22 John Cassillo Tube Trends: How A&E Uses YouTube To Appeal To Cordcutters 2 min read Jan 14 John Cassillo Tube Trends: Disney's Short-Form Focus Puts Spotlight On Owned Video 3 min read Jan 9 John Cassillo MLB Teams Cancel FanDuel Sports Network Contracts: Now What? 3 min read Jan 6 John Cassillo Tube Trends: Over 75% Of YouTube Views Came From Shorts In 2025 3 min read Dec 17 John Cassillo Tube Trends: What The Oscars Moving To YouTube Means 3 min read Dec 10 John Cassillo Tube Trends: How Netflix Would Upgrade YouTube Footprint With Warner Bros. 3 min read Dec 4 John Cassillo Tube Trends: Despite Competition, Retail Still Gets Best YouTube Reach In Q4 3 min read Nov 20 John Cassillo MLB Helps NBC Grow As Third Player In ESPN-Fox Sports Rights War 3 min read Nov 19 John Cassillo Tube Trends: How Kohl’s Is Using YouTube For Head Start On Holidays 2 min read Nov 13 John Cassillo MLS Season Pass Elminated, Ushers In New Apple TV Era 3 min read

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