Brandon Katz

Jan 14 Brandon Katz Urgent vs Valuable: What Audience Need In Theaters Or Want At-Home 2 min read Dec 22 Brandon Katz Why Did ‘Avatar: Fire And Ash’ Open So Much Smaller Than ‘The Way Of Water?’ 2 min read Dec 16 Brandon Katz Most Efficient, Most Volatile, Most Fragile: A Genre-By-Genre Look At Conversion 3 min read Dec 5 Brandon Katz TikTok Isn’t Stealing Users, It’s Promoting Cross-Platform Behavior 3 min read Nov 21 Brandon Katz How Hollywood Can Capture YouTube User Interest 3 min read Nov 3 Brandon Katz Not All Animated IP Is Created Equally on Netflix 2 min read Oct 29 Brandon Katz Action And Animation: The Twin Pillars Of Entertainment’s Present (And Future) 3 min read Oct 17 Brandon Katz What Theatrical Tracking Can Tell Us About Streaming Success 2 min read Oct 15 Brandon Katz Before the Merger Talk: What Paramount’s Upcoming Slate Reveals About Its Strengths 2 min read Sep 9 Brandon Katz The Ceiling on Original R-Rated Dramas Is Getting Lower 2 min read Sep 2 Brandon Katz What’s Wrong With Superhero Media? 3 min read Aug 22 Brandon Katz Why Horror Dominates Theaters But Dies On Streaming 3 min read