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Tracking the attention economy for European television.
Latest in Marconi
Page 2 of 5
Jul 20
Jason Damata
Hot List: TV’s Unstoppable Force
5 min read
Jul 14
Emanuele Landi
Media Companies Stopped Making Stars. Now They Rent Them.
4 min read
Jul 7
Annie Krukowska
When Brands Stop Interrupting And Start Commissioning
3 min read
Jun 24
Sofie Sue Rutgeerts
The Future Of Television Will Be Won Before The Screen Turns On
3 min read
Jun 9
Annie Krukowska
When Quality And Value Stop Moving Together
3 min read
Jun 2
Emanuele Landi
We Sell Exposure And Call It Attention
9 min read
May 26
Sofie Sue Rutgeerts
The Efficiency–Effectiveness Gap: Harvesting Till There Is Nothing More To Replant
3 min read
May 20
Annie Krukowska
The New Commissioner
3 min read
May 6
Annie Krukowska
When IP Travels, Where Does Value Go?
3 min read
Mar 31
Marion Ranchet
Europe Didn't Fragment, Your Strategy Assumed It Did
2 min read
Mar 24
Annie Krukowska
Formats Are Becoming The Operating Systems Of IP
4 min read
Mar 17
Marion Ranchet
Europe Is Not America, Your Strategy Shouldn't Be Either
7 min read