Thought Leaders Circle

Sep 22 Alan Wolk Mediaocean’s Lance Neuhauser On The Path Ahead In A Converged Media World 1 min read Sep 16 Field Garthwaite As YouTube Advertisers Experience Diminishing Returns, Video-Level Data Helps To Regain Ground on Other Platforms 4 min read Sep 14 Antony Bruno Sabio's Sudha Reddy: Probabilistic 'Cohorts' Are The Future of Ad Targeting 3 min read Aug 30 Alan Wolk LG Ad’s Raghu Kodige On Why Smart TVs Are So Well Suited For Content Discovery 1 min read Aug 10 Brian Lam The “Bill & Ted” Guide To Successful Theatrical Launches 3 min read Aug 3 Alan Wolk VIZIO’s Adam Bergman On The Advantages Of Owning Your Own Data Set 2 min read Aug 2 TVREV VIZIO Sees Open Standards As Essential To Addressable Advertising’s Future 2 min read Jul 22 Alan Wolk TVSquared's Bob Ivins On The Need For A New Way Of Looking At TV Data 1 min read Jul 21 TVREV LG Ads Kodige: Connected TVs The Keystone To Addressable Advertising Adoption 2 min read Jul 20 Alan Wolk Blockgraph's Aleck Schleider On The Value of Universal IDs 2 min read Jul 18 Alan Wolk Mediaocean's Goldman On Their Plans To Tame the Wild West of Audience Targeting 1 min read Jul 16 Alan Wolk Inscape's Ken Norcross On The Evolution Of TV Measurement 1 min read