John Cassillo
Tube Trends: Who Should Be Advertising With The NBA On YouTube?
The 2026-27 NBA season is here. And while the most important part of that for your author is celebrating the New York Knicks’ championship, others may have different priorities. After all, the league is at peak popularity right now, especially with younger audiences. And as Digiday recently covered, everyone’s trying to find a way in. For established sponsors,
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Alan Wolk
Wedgewood Is What Happens When The Gatekeepers Are Gone, Political Advertising Is A Money Pit
1. Wedgewood Is What Happens When The Gatekeepers Are Gone A poll by a new company called Wedgewood came out this summer, showing that support for Michigan Senate Democratic Primary candidate Mallory McMorrow had dropped to below 10%, a shocker in a three-way race that had, until then, been neck-and-neck. As a result, McMorrow claims, donations dried
Tim HanlonWhen The Smartest Local TV Buy Is National
NFL football fans watching FOX’s broadcast of the Philadelphia Eagles-Los Angeles Rams game on October 4th encountered an unexpected visitor during commercial breaks: Texas state Sen. Angela Paxton, estranged wife of Republican U.S. Senate candidate Ken Paxton, urging support for the state’s GOP ticket without mentioning her husband. The spot was financed by Texas PAC, a
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