In this interview from CES 2024, Geoff Clark, CEO at acTVe FAST Channels, talks about how the FAST ecosystem has evolved over the years and where we are headed.
Geoff Clark: The FAST market has definitely evolved over the past year. I started in FAST in about 2017, and I think we've seen like three or four iterations now of FAST. It is much harder to get quality carriage deals, content has become more expensive to license, and I think those are all good signs that we're pushing closer to actual television.
I believe FAST is awesome, but I think it is just television. And I think in the future, and most consumers will never know, they will just say, "Wow, these are some more incredible channels that are very niche and exactly what I want," and they don't care if it's FAST or whatever, they just want TV. And I think that's a great thing for all our channel operators if we can get to that level where our indie channels feel like NBC channels, or HBO Max channels, or Comcast channels.
