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Mon · Oct 19 2026 · New York The future of television. Dissected daily.
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Author

John Cassillo

John Cassillo is an analyst at TVREV and The Measure, where he oversees editorial, newsletters and data reporting on TV advertising, social video and convergent TV. He writes the weekly Tube Trends column on YouTube.

Stories

529 stories · Page 11 of 45
Nov 15 John Cassillo NFL Scoring Double-Digit TV Ad Impressions Growth At Midseason 2 min read Nov 2 John Cassillo How Can MLB Fix Its Postseason TV Audience Crisis? 5 min read Oct 30 John Cassillo NBA In-Season Tournament Tries Something New While Sports Look For Answers 4 min read Oct 18 John Cassillo Cable/Satellite Users Are ‘Quiet Quitting’ But Sports Keeps Them On Board 2 min read Oct 13 John Cassillo Major League Baseball’s Precarious Media Spot 3 min read Oct 10 John Cassillo Household Identity Study Reveals Marketing Waste, Opportunities For Improvement 2 min read Sep 28 John Cassillo Bashing TikTok: Sponsored By TikTok 2 min read Aug 29 John Cassillo Betting TV Advertising Expanding Reach Beyond Sports Audiences 2 min read Aug 23 John Cassillo Data: YouTube’s Getting Even Longer On Short Videos 2 min read Aug 17 John Cassillo Streaming Needs College Football, But Does College Football Need Streaming? 3 min read Aug 16 John Cassillo Women’s World Cup Grows Advertisers Amid Time Zone Juggle 2 min read Aug 8 John Cassillo College Sports Consolidation Is Now Just A Battle For Best TV Inventory 4 min read
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