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Tue · Oct 20 2026 · New York The future of television. Dissected daily.
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Author

John Cassillo

John Cassillo is an analyst at TVREV and The Measure, where he oversees editorial, newsletters and data reporting on TV advertising, social video and convergent TV. He writes the weekly Tube Trends column on YouTube.

Stories

529 stories · Page 24 of 45
Mar 11 John Cassillo New TV[R]EV & iSpot Special Report: Addressable TV Reach 1 min read Mar 10 John Cassillo ESPN's NHL TV Rights Deal Show New Positioning for Hulu, ESPN+ 4 min read Mar 9 John Cassillo WandaVision and the Renewed Case for Weekly, Serialized TV 5 min read Feb 26 John Cassillo Amazon Prime Video, Creators and Fixing the Clunky User Experience 4 min read Feb 24 John Cassillo Who Needs the Other More: ESPN or the NFL? 3 min read Feb 18 John Cassillo Sports Media Rights: Current TV Deals and What's on the Horizon 10 min read Feb 15 John Cassillo Return of EA Sports’ College Football Game Opens Esports to New Fans 3 min read Feb 10 John Cassillo What's the Future of the Super Bowl as a TV Event? 3 min read Feb 10 John Cassillo Which Brands Drove Super Bowl Advertising for Autos? 2 min read Feb 3 John Cassillo Scattered Audiences Put Spotlight on Transparency as Video Publishers Uncover New Revenue Streams 2 min read Jan 27 John Cassillo NBC Sports Network's Demise Wasn't Due to Too Much Sports on TV 2 min read Jan 21 John Cassillo Tubular Labs: TV Doubles Down On Social Video Heading Into 2021 4 min read
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