Author

John Cassillo

John Cassillo is an analyst at TVREV and The Measure, where he oversees editorial, newsletters and data reporting on TV advertising, social video and convergent TV. He writes the weekly Tube Trends column on YouTube.

Stories

529 stories · Page 35 of 45

Apr 12 John Cassillo Disney+ Will Work Because Disney's Done This All Before 3 min read Apr 12 John Cassillo NCAA Tournament a Slam Dunk for Brands in 2019 4 min read Feb 5 John Cassillo Jeep, In-Game TV Ads Dominate Super Bowl Social Video 2 min read Jan 11 John Cassillo Questions (and Opportunities) Around ESPN's College Football Megacast 3 min read Dec 14 John Cassillo Big 2018 Just a Sampling of Connected TV’s Potential 2 min read Nov 13 John Cassillo Pikachu, Toy Story Make Big Splash With Social Video First 3 min read Nov 6 John Cassillo Trevor Noah Stars on YouTube, and More Mid-Term Social Video Data 2 min read Nov 5 John Cassillo Is This the New Look of Tune-In Advertising? 2 min read Oct 24 John Cassillo Google Shows (Versus 'Tells') When Speaking to Baseball's Older Audience 2 min read Sep 28 John Cassillo Social Video Insights from the Ford - Kavanaugh Hearing 2 min read Sep 19 John Cassillo ESPN+ TV Advertising Push Continues as Service Hits 1 Million Subscribers 2 min read Sep 7 John Cassillo Brands, Video Content and Addressing Influencer Fraud Concern 2 min read

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