I moderated a panel this past week for streaming-video trade organization OTT.X as part of a free mini-conference designed to provide nascent streaming services in Latin America with tips, best practices, lessons learned and more from a range of streaming services, OEMs, platform operators with their own AVOD/FAST offering, and other corners of the ecosystem.
Among the lessons:
- Be a good partner with your distribution platforms
- Experiment a lot
- Leverage your data smartly think of it as audiences rather than specific programs or channels
- Keep your ad loads low so ad prices can remain high premium.
And don’t forget the immortal line, “Make me a vegetable,” the cry of frustrated steaming viewers wanting a simpler, easier experience than the industry is giving them now. Sometimes, even 50-year-old shows such as Bob Ross’ old PBS painting series have found loyal and long-lived audiences in the FAST world.
My panel featured four notables from across the industry:
- Adam Waltuch, SVP Streaming Partnerships, TelevisaUnivision
- Srinivasan “Sriini” KA,, co-founder of broadcast tech consultancy Amagi Corp. and OTT.X board member. (Not to mention sponsor of TVREV’s new FASTs Are The New Cable report)
- Elana Sofko, Chief Strategy Officer, Chicken Soup for the Soul Entertainment
- Nash Herrington, Director of Supply Partnerships, Vizio
Here’s a link to the audio from the panel. The conversation opens with introductions from OTT.X executive Eric Hanson.
