“We live in an impatient world. Everybody is always looking for the next big Kobe, the next big LeBron, the next big Twitter”- Shaq
It’s an amazing day to see the future of TV on display. After a double header for YouTube, Walmart - VIZIO are opening the IAB NewFronts with Shaq. LG Ads is at Webster Hall. That’s just Monday.
Look for Walmart - VIZIO to champion the growth trajectory of their operating system and Unified Customer Experience, which enables a single logon that crosses the bridge between the world’s largest retailer and 30% of American Households. That was fast.
It wasn’t so long ago that a few young agency bucks came together to try and help web video stand up the NewFronts. Among them, a young Paul Kontonis whose memory we honor at Paul Kontonis.Life
Some great originals this week!!! Until next!
VideoAmp Adds Data From SiriusXM, National CineMedia to Audience Planning Tool [Variety]
- TL;DR: VideoAmp is expanding its cross-platform planning tool by integrating first-party audience data from SiriusXM Media and National CineMedia, giving advertisers a more unified view across audio, streaming, and cinema.
LinkedIn is making a big play for streaming TV ad dollars [Business Insider]
- TL;DR: LinkedIn is expanding into connected TV advertising through a new partnership with The Trade Desk, its first DSP integration for CTV campaigns.
New Report 'Brings the Receipts' on ROI of Women's Sports Ads [Adweek]
- TL;DR: A new report from WPP Media finds that advertising in women’s sports is delivering outsized ROI, with ad impressions up 79% YoY and engagement 20% higher than non-sports TV.
ICYMI
- Samsung Ads launches Product Carousel [Advanced Television]
- Nielsen 'Blind Spot' Gets A Little Blinder, Will Cease Monitoring Many TV Markets [MediaPost]
- Nielsen: Sports continues to prop up ad-supported TV [Marketing Dive]
- Report: Streaming the most engaging entertainment channel [Advanced Television]
Hanlon’s Local Links
- How A Deep State Bureaucrat Became Trump’s ‘Fake News’ Enforcer - Kelcee Griffis [Bloomberg Businessweek]
- An Open Letter To Chairman Carr - Emily Barr [TVNewsCheck]
- Ex-FCC Republicans Urge Congress To Step In Over ‘Unfit’ Carr - George Winslow [TVTech]
- NBCUniversal Exits First-Run Syndication Business; ‘Access Hollywood’, ‘Steve Wilkos,’ ‘Karamo’ & ‘Access Live’ To End - Nellie Andreeva [Deadline]
- Mets Bringing Real-time Radio Broadcast Option To Fans At Citi Field In 2026 - Joe Pantorno [amNY]
- Meet The Meteorologists Leaving Broadcast Behind - Elizabeth Hewitt [Columbia Journalism Review]
- Boston Startup EdgeBeam Wants To Use TV Airwaves To Replace GPS - Aaron Pressman [Boston Globe]
