“Promotions don’t build demand—they redistribute it. At scale, this is maybe the most expensive stalemate in business.” - Greg Stuart, MMA Global CEO and Possible co-founder, during Possible 2026 opening remarks.
ICYMI
- Roku’s $3 ad-free Howdy SVOD surpasses 1M subscribers: Antenna [StreamTV Insider]
- Paramount Requests FCC Approval for Hefty Middle East Ownership [WSJ]
- IAS touts ‘linear-like’ transparency with CTV ad measurement solutions [Marketing Dive]
- Nielsen Introduces ‘Predictive Sales Lift’ Tool [TV Technology]
- Warner Bros. Approved the Paramount Deal. Here’s What Comes Next. [Bloomberg]
- Meta eyes CTV expansion to fuel its next wave of ad growth [Digiday]
- TelevisaUnivision Replaces Ad-Sales Chief as TV Upfront Nears [Variety]
- CW Sports to Stream Via ESPN in Unique Content Pact [Variety]
- Report: DOJ meets with TV stations in sports-streaming antitrust probe [Sports Business Journal]
- Pinterest debuts audience extension offering on CTV [Digiday]
- Peacock rolls out on Roku Channel, coming soon to YouTube Primetime Channels [TheDesk]
- Telemundo Heads Into Upfront With Some of the 'Largest Investments in Spanish-Language History' for World Cup [Adweek]
Hanlon’s Local Links:
- This ABC Showdown Is Different - Will Gottsegen [The Atlantic]
- Mickey Mouse Versus The Fascists - Karl Bode [The Fine Print*]
- Former FCC Staffers Agree: Brendan Carr Needs To Be Stopped - Lauren Feiner [The Verge]
- The Future Of 9News Is Up In The Air, But Younger Viewers May Have Already Moved On From TV News - John Wenzel [Denver Post]
- Local Stations Face A Different Streaming Challenge, And A Different Set Of Infrastructure Choices - Dak Dillon [NCS|NewscastStudio]
- S&P: Local TV To Earn $4 billion In Political Ad Spending In 2026 - Matthew Keys [TheDesk.net]
- Braves Say New TV Network Is On Pace To Beat Old RSN Revenue - Eric Fisher [Front Office Sports]
- Gray Media To Launch First Women’s Sports-focused RSN In Portland - Manny Soloway [Awful Announcing]
- Audacy’s KNX Will Replace News On 97.1 FM With A Sports Talk Format - Stephen Battaglio [Los Angeles Times]
