“Walmart Connect is focused on making commerce media more accessible, more measurable and easier to activate for advertisers of all sizes.” - Ryan Mayward, GM and Senior VP, Walmart Connect U.S. after announcing the acqusition of Vibe.co for $1.2 billion.
ICYMI
- FTC investigates Amazon over claims it misled advertisers [EMARKETER]
- Study: Programmatic CTV Pause Ads More Effective Than Traditional Spots [TVTechnology]
- Magnite Adds A Data-Quality Layer To Its CTV Inventory [AdExchanger]
- World Cup Media Spotlight: Fox Sports passes 1 billion digital/social views earlier than expected [Sports Business Journal]
- In 2026, AI is the Ultimate Catalyst and the Ultimate Killer of Adtech M&A [Adweek]
- Inside ESPN’s Big Bet on Women’s Sports for Sunday Nights (When Baseball Once Ruled) [Variety]
- Why Every Local Advertiser Should Be Paying Attention To The Knicks [TVREV]
- Fox-Roku Estimate: Third In Viewing, With 11% Share [MediaPost]
- World Cup ad reach spans audio and vertical video—not just linear TV [EMARKETER]
- NBA Finals Game 4 Rallies Nearly 21 Million Viewers [TheWrap]
- Fox Scores Early World Cup Fiscal Goal With Hydration Break Commercials [Media Play News]
Hanlon’s Local Links
- Fox To Acquire Roku In A $22 Billion Deal. What’s Next? - Lon Seidman [Lon.TV]
- Fox’s Cable TV Escape Plan: ROKU - Sean McNulty [The Ankler]
- When The NFL Comes Calling, Station Groups Are Ready To Say ‘No’ To Fee Increases - Paige Albiniak [TVNewsCheck]
- What Kind Of Stories Are Best At Turning Local News Readers Into Subscribers? It’s Hard News, Not The Soft Stuff - Joshua Benton [NiemanLab]
- Location Data Is Becoming a Scale Advantage - Luke Stillman [Madison And Wall]
