"Not everything that can be counted counts and not everything that counts can be counted.” Albert Einstein
Same Data, Different Insights?
Everyone reads numbers differently.
- When WSJ said Old School Television Accounts for Less Than Half of U.S. Viewing Time, but … Alan Wolk's Week In Review decodes it's all about the others.
- Our friend Evan Shapiro has fun showing us what these numbers are not.
- Some even ask should this be called Nielsen Gauge or Grift?.
- WSJ points to figures on “streamflation.”
- If Netflix can’t win younger audiences with shows, it’ll do it with games instead.
- Half of global advertisers are extremely confident.
- Despite crosshairs YouTube is looking at numbers that say it can take TV’s lunch.
- When do entertainment strikes start doing real harm to bottom lines?
- Paramount, VideoAmp, MediaOcean, Omnicom show progress in latest Currency wave.
- And it's just plain math, when fragmentation reigns, SmartTVs can gatekeep attention as the hub of the house.
“Can you raise prices by 30% and not increase churn? That’s the big question.” - Rich Greenfield, Lightshed Partners (to WSJ)
NEWS YOU CAN USE
Advertising
- Primetime TV Sees Ad Dollars Fall 5% in Upfront, but Streaming Helps Ease Pain - Brian Steinberg [Variety]
- Here Is Why Wall Street's Reception to the CTV Narrative Is Cooling - Ronan Shields [Digiday]
- Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business - Lauren Johnson [Business Insider]
- The Case For and Against 'Made-For-Advertising' Sites - Seb Joseph, Kayleigh Barber [Digiday]
- TVScientific to Charge Advertisers Only If a Campaign's Desired Outcome Happens - Alyssa Boyle [AdExchanger]
- Teenagers Turn to YouTube Before TV, Precise TV Finds - Jon Lafayette [NextTV]
- CTV Ad Spending Reached $1 Billion in June, Vivvix Says - Jon Lafayette [NextTV]
Streaming Wars
- Streamflation Is Here and Media Companies Are Betting You’ll Pay Up - Robbie Whelan, Joe Flint, Nate Rattner [WSJ]
- Roku Has a New Streaming TV Deal With NBCUniversal. FAST Channels Are Growing. - Connor Smith [Barron's]
- Netflix finally streams video games, too - Jay Peters [The Verge]
- Streaming Subscriber Slowdown Gives Way to the Great Rebundling - Tim Peterson [Digiday]
- It’s time to rethink our relationships with streaming services - Charles Pulliam-Moore [The Verge]
- People Don't Actually Like Streaming Services Over Linear TV - Paul Hiebert [Adweek]
Data & Measurement
- Television Accounts for Less Than Half of U.S. Viewing Time for the First Time - David Marcelis [WSJ]
- Gauge or Grift? As the Press Once Again Goes Nuts Over Nielsen's Monthly Market Share Tracker, It's Time to Ask -- Again -- Just What's in This Sausage, Anyway? - Daniel Frankel [NextTV]
- Survey: 36% of TV Audiences Have Interacted With Shoppable Ad QR Codes - George Winslow [TVT]
- How the Hollywood Strikes Could Deal Another Blow to the Already Shrinking Linear TV Business | Charts - Lucas Manfredi [The Wrap]
- Marketing Professionals Mixed on Confidence in Ability to Measure ROI - Sara Lebow [Insider Intelligence]
- Paramount And Omnicom Test Speedier Linear Buying Using VideoAmp - Alyssa Boyle [AdExchanger]
Landscape
- Strike Impact Hits Earnings as Executives Size Up War Chests - Caitlin Huston [THR]
- Sure AI Is Hot, But Is It An Actual Market Or A Platform Piece? - Ron Miller [TechCrunch]
- Bob Iger's Originals Sin - Julia Alexander [Puck]
- On the New ‘Real Housewives of New York City,’ Everyone Has Something to Sell - Allie Jones [The Wall Street Journal]
- Paramount Stock Dips After Company Ends Its Effort To Sell A Stake In BET Media Group - Dade Hayes [Deadline]
- An Interview with Adalytics: An Insider's Look At The Latest Google Ad Fraud Allegations - Danielle DeLauro [The Vab]
Sports
- How YouTube CEO Neal Mohan Is Using NFL Sunday Ticket To Plot The Future Of Video - Garett Sloane [AdAge]
- Why The NBA's In-Season Tournament Is Really About Media Rights - Joe Pompliano [Huddle Up]
- Sinclair CEO Chris Ripley: Despite Diamond Disappointment, Sports Is Still the Broadcaster's Crown Jewel - David Bloom [NextTV]
- Back To The Broadcast Future: TV Stations Want To Air Local Sports - Wayne Friedman [MediaPost]
- Secondary Sports Like Soccer Enter the Game for Marketers and Agencies - Michael Bürgi [Digiday]
