“I rather sit on the floor in the market of Toluca and sell tortillas than to have anything to do with those “artistic” bitches of Paris.” - Frida Kahlo
Have You Downloaded our new special report: Local TV: Perils & Promise In The Age Of Streaming from Alan Wolk, Tim Hanlon & Evan Shapiro? We surveyed 60k Americans- more young people watch local news than you may think. Overall, just as many people never watch as you imagined.
Measurement Madness: A Tale of Fighting Davids and Embattled Goliaths
- Last 30 days of Nielsen: decimated its workforce in the U.S., tried to use Amazon as a JIC buster and got VAB-Disney-Godelled into a reversal, and ran a Succession style succession on its CEO, David Kenney. How you like me Rao?
- VideoAmp has been making inroads with its ad activation + measurement flavor of currency, but fighting goliath Cannes be costly! It had more layoffs while raising a $150mm G round to cover its debts from Vista Credit Partners (which is run by a David turned Goliath in his own right, Richard F Smith, the richest black man in America.)
- A bit more measured, iSpot just absorbed 605 to accelerate building a megapanel of 80+ million smart TVs and boxes. Why? Glad you asked! We have an explainer from CEO/Founder Sean Muller. TLDR (tech, talent and data)
- Meanwhile the Hollywood strike has everyone arguing over what’s fair– but how can anyone decide when streamer data is the secret sauce for platform Goliaths?
Honoring Hispanic Heritage
FYI: The observation began in 1968 as Hispanic Heritage Week under President Lyndon Johnson and was expanded by President Ronald Reagan in 1988 to cover a 30-day period. It was enacted into law on August 17, 1988. The theme for 2023 is “Todos Somos, Somos Uno: We Are All, We Are One.”
NEWS YOU CAN USE
Advertising
- Here's What Buyers Really Thought About the 2023 Upfront - Bill Bradley [Adweek]
- How agencies are measuring impact for brands beyond the classic core metrics - Antoinette Siu [Digiday]
- Netflix Ad Business Still in the Crawling Phase, CFO Says - Jon Lafayette [B&C]
- Political ad spending for 2024 expected to shatter $10 billion, breaking record - Ben Kasimar [NBC News]
- Strikes. Streaming. Social. Is the Fall TV Season Relevant Anymore? - Bill Bradley [Adweek]
- TUBI’S NICHE PROGRAMMING ‘JUST KEEPS GOING’ IN MISCHIEF’S ABSURD NEW ADS - Tim Nudd [Ad Age]
- DV's Interdependence with TTD & GOOGL is Growing: The Big Get Bigger - Laura Martin, Dan Medina [Needham]
Streaming Wars
- How Parrot Analytics shook up Hollywood by picking streaming hits - Lucia Moses [Business Insider]
- CTV Advertisers +4% In 1H, Roku Maintains 40% Of Impressions - Karlene Lukovitz [MediaPost]
- Is TikTok the future of television? - Salea Blancaflor [Fast Company]
- AMAZON PRIME VIDEO PREPS ‘THURSDAY NIGHT FOOTBALL’ DATA-RICH UPDATES - Dade Hayes [Sportico]
- Has Max Become America’s Most Irrelevant Streaming Service? This Week’s 'Next Text' - David Bloom, Daniel Frankel [NextTV]
- Which Streaming Service Cancels TV Series at the Highest Rate? This New Study Sets the Record Straight - Joe Otterson [Variety]
- Streaming Forecast for 2024: North America to Drop to Third in Markets With Most Subscriber Homes - Georg Szalai [THR]
- Local TV Study: Two-Thirds Of Younger Viewers Stream News - Karlene Lukovitz [MediaPost]
- Warner Bros. Discovery CFO on Streaming Prices: “Quality Content Has Been Given Away Well Below Fair Market Value” - Georg Szalai [THR]
- Why the war over streaming data is at the heart of Hollywood’s strikes - Wendy Lee [LA Times]
Data & Measurement
- iSpot Buys 605 in Bid for TV-Measurement Market Edge - Brian Steinberg [Variety]
- Why TV Advertisers Want More Outcomes-Based Measurement - Alyssa Boyle [AdExchanger]
- IAB AND MRC’S NEW RETAIL MEDIA GUIDELINES TARGET THE INDUSTRY’S MEASUREMENT ISSUES - Adrianne Pasquarelli [Ad Age]
- Streaming TV Ads Beat Mobile Ads For Informing Holiday Purchases - Karlene Lukovitz [MediaPost]
- NIELSEN REPLACES CEO AMID MEASUREMENT TURBULENCE - Jack Neff [Ad Age]
- Scoop: VideoAmp quietly laid off 10% of staff - Kerry Flynn, Sara Fischer [Axios]
- TOP 5 FOOD AND BEVERAGE BRANDS RANKED BY ‘SHARE OF INFLUENCE’: DATACENTER WEEKLY - [AdAge]
Landscape
- Disney Fielding Interest In ABC And Other Linear TV Assets From Byron Allen And Nexstar; Media Giant Calls Reports Of Sale Talks “Unfounded,” But Will Consider “Strategic Options” – Update - Dade Hayes, Jill Goldsmith [Deadline]
- The New Stakes in Pay-TV Battles to Come - Dealbook Newsletter [NYT]
- Who's got Next? - Evan Shapiro [ESHAP]
- How Hollywood Is Preparing For A Prolonged Strike - Rose Celestin [Forbes]
- GLOBAL INFLUENCER MARKETING SPEND EXPECTED TO HIT $34 BILLION IN 2023 - Gillian Follett [Ad Age]
- Nexstar Adviser: Station Group Could Buy ABC O&Os With ‘Little Friction’ If Disney Decides To Sell Them - Daniel Frankel [NextTV]
- Did Apple just end the codec wars? - Janko Roettgers [Lowpass]
Sports
- Networks Reaping Billions In NFL Ads As Sports Remains Bright Spot - Michael McCarthy [Front Office Sports]
- Fox Sports in Negotiations to Hold a New Men’s College Basketball Tournament in Las Vegas in Late March (Exclusive) - Seth Davis [TheMessenger Sports]
- Disney+, ESPN+ to host an animated, ‘Toy Story’-themed NFL game on October 1 - Lauren Forristal [TechCrunch]
- AARON RODGERS’ INJURY UNLIKELY TO ALTER JETS’ TV FLIGHT PLAN - Anthony Crupi [Sportico]
- NBA Cracks Down On Player Rest Ahead of Multi-Billion Dollar Rights Talks - Michael McCarthy [Front Office Sports]
- Why brands and rights holders should be putting women athletes at the centre of their marketing plans - Thayer Lavielle [SportsPro]
- Endeavor plans UFC-WWE tag team on global media deals - Tim Baysinger [Axios]
