“Surround Yourself With Those Who Fight For You In Rooms You Are Not In” - Unknown

Hello from Possible, the Cannes before the Cannes, where the attendees aren’t interloping on tech or creativity, but rather have something dedicated to marketing not run by dorks.

And for now, it’s working. Almost everyone’s got an audience to sell here, or a way to reach em. But not all solutions are created equal, so how to differentiate?

• Some companies, like Truthset, are devising new ways to increase the potency, portability and price of audience segments.
• While others like Mediaprobe, are using context and emotions, as explored in a special webinar last week (thanks for all those who came!)

All that and more below. And be sure to check us out next week at NewFronts, in June at Stream TV in Denver, etc.

Thanks for coming

J.

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