In this interview from CES 2024, Madhive CMO Jeff Fagel explains its point of view on Local TV, and that “there’s no such thing as national anymore.”
Jeff Fagel: MadHive's point of view on local is that there's no such thing as national anymore; everything needs to be focused on local and a level of precision. I think for many years we've talked a lot about personalization.
Ultimately, it's how you're reaching the right individuals and proving out then with your advertising that you can drive some type of outcome, whether that be a test drive, whether that be driving somebody to a website, or in the end, it's like proving out that your advertising actually drives sales.
