As record audiences stream this year’s World Cup through Fox, we recently looked into what drove attention during group play. Chief U.S. soccer rival Mexico led the way with Twitter Emotional Reactions (ERs) according to Canvs, while iSpot.tv found that advertisers like Verizon and IBM were finding the most success keeping audience attention. Tubular Labs discovered World Cup branded content from companies like Qatar Airways were finding traction on YouTube, and Inscape identified the most group play viewers came from the southwest United States.Watch the latest TV[R]EV Marketing Minute below to hear more about the brands and teams that drove audience attention during group play in this summer's World Cup.
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