Just in time for the NewFronts, a brand new infographic to explain the value of CTV.

Just in time for the NewFronts, a brand new infographic to explain the value of CTV.

Graham McKenna
NewFronts are upon us. The ritual of marketers finalizing streaming and CTV commitments, negotiating inventory, securing partnerships; the usual measurement framework debate raging in offices from San Francisco to New York. But amidst all this planning, something’s missing. Maybe the most crucial question we never hear anyone ask: Do you and your partners have the operational infrastructure in place
Jesse Redniss
In 2025, the Upfronts wasn’t just about content—it was about control of the data layer beneath the content. With cookies disappearing and performance expectations rising, publishers are pivoting hard: to storytelling, audience and more about the systems that monetize it. At this year’s Upfronts and NewFronts, five trends dominated—but one force stood above the rest: the
Jason Damata
"If at first you don’t succeed, try doing it the way your mom told you to do it from the start." - Proverb It’s that time of year when media companies roll out a red carpet for Madison Avenue, Q1 earnings start to shape the outlook for the year, teens do proms and America takes a moment