Just in time for the NewFronts, a brand new infographic to explain the value of CTV.

Just in time for the NewFronts, a brand new infographic to explain the value of CTV.

Graham McKenna
NewFronts are upon us. The ritual of marketers finalizing streaming and CTV commitments, negotiating inventory, securing partnerships; the usual measurement framework debate raging in
Jesse Redniss
In 2025, the Upfronts wasn’t just about content—it was about control of the data layer beneath the content. With cookies disappearing and
Jason Damata
"If at first you don’t succeed, try doing it the way your mom told you to do it from the start."