The World Series on Fox:9,784,428,297 Billion TV ad impressions181 brands299 spots858 ad airings85.37 Attention score
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John Cassillo
Tube Trends: 2025 World Series Goes Global On YouTube
This year’s World Series was a truly international affair. Between the Canada vs. United States matchup with the Toronto Blue Jays and Los Angeles Dodgers, and the numerous Japanese stars on the Dodgers, it was easier than normal to generate interest beyond U.S. borders. Data from Tubular Labs shows the extent of international viewership on YouTube, where United
John Cassillo
What West Coast Concerns? Mariners Holding Own On TV During MLB Playoffs
When the MLB postseason field was set, it was easy to see a path toward TV tune-in success. The Yankees, Red Sox, Cubs and Dodgers all made the playoffs, as did the Mariners, whose concerns revolved more around their location on the West Coast and how that translated to overall viewership, than it did the actual size of their
John Cassillo
MLB Playoffs Look To Build On 2025 Regular Season TV Successes
While the calendar year started with negative headlines around Major League Baseball and TV, quite a bit has changed since then. MLB is finalizing tweaks to its media rights that see NBC take over much of ESPN’s former slate, while ESPN supercharges local baseball rights and Netflix gets involved as well. Across both national and local broadcasts this season,