Jan 30 David Bloom Apple Mostly Mum On TV+ Amid Record Q1 But Good News Comes From Others 3 min read Jan 30 Oriana Schwindt CIMM's Jane Clarke On The Dream of 1:1 Targeting 2 min read Jan 29 TVREV Mayor Mike's Massive Super Bowl Bet Puts Linear TV to the Test 6 min read Jan 29 Alan Wolk Why SVOD Needs Realistic Measurement Standards Too 4 min read Jan 28 Oriana Schwindt Netflix 'Views' And The Not-So-New Snake Oil Salesmen 2 min read Jan 26 Alan Wolk Week In Review: Netflix Adopts Dubious Measurement Standard, Comcast Doubles Number Of New Broadband Subs 6 min read Jan 24 Alan Wolk The Revisionists: Inscape's Zeev Neumeier on How Big Brand Advertisers Need To Take The Rudder For Addressable To Succeed 6 min read Jan 24 John Cassillo College Football Independence and How Conference-Less Teams Can Stay on TV 5 min read Jan 23 Eleanor Semeraro Crossover & Other Viewership Insights for ABC’s “-ish” Shows 2 min read Jan 21 John Cassillo Bud Light Seltzer Bubbles to Top of Beer Industry Ad Spend 2 min read Jan 17 Alan Wolk Week In Review: NBC Reveals Its Peacock Feathers, Hulu Adds Even More Cool New Ad Products 5 min read Jan 16 Mike Gasbara What Are The Predominant Methods Of OTT Fraud? 2 min read