Jan 24 John Cassillo College Football Independence and How Conference-Less Teams Can Stay on TV 5 min read Jan 23 Eleanor Semeraro Crossover & Other Viewership Insights for ABC’s “-ish” Shows 2 min read Jan 20 John Cassillo Bud Light Seltzer Bubbles to Top of Beer Industry Ad Spend 2 min read Jan 17 Alan Wolk Week In Review: NBC Reveals Its Peacock Feathers, Hulu Adds Even More Cool New Ad Products 5 min read Jan 16 Mike Gasbara What Are The Predominant Methods Of OTT Fraud? 2 min read Jan 13 Alan Wolk What Will It Take For Addressable Advertising to Come to Fruition? 1 min read Jan 13 Alan Wolk The Quibi Question: Will Consumers Pay for Premium Short Form? 2 min read Jan 11 Alan Wolk WEEK IN REVIEW: OAR and Nielsen Show Off Demos At CES, Verizon Tries Some Lighter Bundles 4 min read Jan 11 Eleanor Semeraro 2019 Smart TV Trends: Sports, News and ‘Friends’ Rule for Live Viewing 1 min read Jan 10 David Bloom The Hits Keep Comin': New Scripted Series Have Doubled In A Decade 3 min read Jan 8 Alan Wolk The Revisionists: Allen Klosowski on How SpotX Wants To Fuel The Future Of Addressable 5 min read Jan 6 Mike Gasbara How Cadent Is Approaching Addressable (VIDEO) 1 min read