Among the many insights included in iSpot’s upcoming 2022 TV advertising report is a look at the most likeable ads of the year. Data from iSpot’s Creative Assessment survey reveals pet-centric ads were a hit, with Chewy.com, PetSmart and Chevy’s cat-focused “Walter in Winter” all among the top 10 by likeability score. Additionally:
- Humor was (naturally) a hit, as brands like M&M’s and Frito-Lay showed in popular spots last year.
- CPG brands (Dawn, McCormick) found success with ads focused on practicality and products.
- As always, delicious food gets consumers interested — seven of the top 20 TV ads by likeability in 2022 were from QSR or casual dining brands.
