Part 1 of a multipart series from Samsung Ads on how Connected TV is now Convergent TV.
Written by Justin Fromm, Global Head of Insights and Thought Leadership at Samsung Ads, the series explores the changes in how consumers and advertisers view their TVs and how that is making TV advertising into a true performance vehicle.
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Not long ago, the television business had a relatively simple power structure. The networks made the content, the cable companies delivered it, and the
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FAST has come a long way from its early days as a home for random library content, commanding as much as 10 percent of
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Artificial intelligence isn’t just another tech buzzword, it’s quietly rewiring how people search, discover and decide what to watch, buy and book.