Ad Tech

Aug 19 Alan Wolk The New Local Heroes: How Cadent Is Helping Regional MSOs Make The Shift To Streaming 4 min read Aug 9 Jensen Muller Teads CMO Explains TV Strategy To A Teenager 4 min read Aug 5 Alan Wolk Paramount’s Steve Ellis On The Proven Impact Of TV Advertising 2 min read Jul 26 Alan Wolk Cannes Lions: Navigating The CTV Revolution With AI And Video-Level Contextual Data, Part 1 3 min read Jul 25 Alan Wolk Vevo's Successful Foray Into Connected Television 1 min read Jul 10 Alan Wolk The Inefficiency Of Selling Linear and Streaming TV Separately 3 min read Jul 8 Alan Wolk Breaking The Linear Habit: How Advertisers Can Win With Samsung’s Revised Take On The Rule Of 40 5 min read Jun 13 Rohan Castelino How Future Today Is Leveraging The IRIS_ID And Video-Level Contextual Targeting To Increase Yield And Revenue In CTV 2 min read Jun 7 Alan Wolk The Future Of The Open Internet Is…Streaming?, Nielsen Is Measuring FASTs 8 min read Jun 6 TVREV VIZIO’s Travis Hockersmith On The Future Of Native Ads In CTV 3 min read May 20 Alan Wolk Hot Takes: What We’re Bullish On Right Now 8 min read May 10 Charles Lucterhand Navigating Fragmentation In The TV Space 4 min read