Ad Tech

Dec 3 John Cassillo Why Addressable Inventory Makes TV Advertising More Appealing to Brands 1 min read Nov 30 Alan Wolk At Least TV Measurement Is Getting More Accurate 4 min read Nov 19 John Cassillo How CryptoRTB’s Digital Signature Secures Video Ad Transactions 1 min read Nov 17 Alan Wolk The Key To Frequency Capping: Q&A With MadHive's Adam Helfgott 2 min read Nov 12 John Cassillo Expanded NFL Playoffs Could Mean Extra $270 Million or More in TV Media Value for Ads 2 min read Nov 12 Alan Wolk VIZIO's Approach to the FASTs Market 1 min read Nov 4 John Cassillo Election Night 2020: TV Ads and Viewer Insights 2 min read Nov 3 Alan Wolk The Revisionists: How Data From 50 Million Smart TVs Is Fueling Samsung’s Growing Advanced TV Ad Business 5 min read Oct 30 Eleanor Semeraro Viewership & Ad Insights for ABC’s Wednesday Night Comedies 3 min read Oct 29 John Cassillo Gamut Explains How Unified Measurement Works 1 min read Oct 29 Sudha Reddy How Fraudsters Are Taking A Piece Of The Presidential Ad Pie 2 min read Oct 28 Eleanor Semeraro These Are the Brands Who Aren’t Shying Away From Politics 2 min read