Ad Tech

Feb 25 Alan Wolk Measuring OTT Ads: Always-On Attribution with iSpot CEO Sean Muller 5 min read Feb 24 Alan Wolk Week In Review: Nielsen Buys Sorenson, Are The Oscars A Victim Of The Content Bubble? 5 min read Feb 20 Mike Shields The REVisionists: Inscape's Jodie McAfee on OTT Unlocks New Audiences & Revenue 3 min read Feb 18 Jason Damata The Dangers of the "Business Outcome" TV Buzz 5 min read Feb 14 Mike Shields Digital Advertising on OTT: Exclusive Interview with dataxu 4 min read Feb 14 Mike Shields The TV Industry's Secret Fear 3 min read Feb 12 Alan Wolk Seven Questions With Hulu's Peter Naylor 4 min read Feb 11 David Bloom How Micro Influencers, In-Person Events And Ephemeral Video Are Transforming Content Marketing 10 min read Feb 8 Alan Wolk Week In Review: ESPN Hits 2M Subs For Plus, CBS Hits 2.6M Streamers For The Super Bowl 3 min read Feb 6 Alan Wolk Who Won Audiences in the Super Bowl? 1 min read Feb 5 Jason Damata How Does Digital Compete with TV-Like Numbers? 2 min read Feb 5 John Cassillo Jeep, In-Game TV Ads Dominate Super Bowl Social Video 2 min read