Ad Tech

Feb 14 John Cassillo Brand Safety Concerns Prompting Brand 'Migration to Premium' 3 min read Feb 12 John Cassillo Chrome Ad-Blocker Day Looms as an Opportunity for Innovation 5 min read Feb 8 Mike Gasbara The Real Super Bowl Winners And Losers, According To An Agency Exec 3 min read Feb 6 John Cassillo Connected TV Poised to Create More Data-Driven, Optimized Ad Industry 4 min read Feb 6 John Cassillo Stop Throwing Away Valuable Content With Unpaid Facebook Posts 2 min read Jan 30 John Cassillo Content Recommendations Trending Toward Editorial Oversight 2 min read Jan 29 John Cassillo Turning Super Bowl Ads Into Mobile Campaigns 4 min read Jan 24 John Cassillo Should Media Owners, Big Brands, and Agencies Take Responsibility to Ensure Advertising is not Supporting Inappropriate Content? 3 min read Jan 24 John Cassillo What is Your Video Content Worth? 3 min read Jan 23 Annie Edwards AI Report: Stores of the Future 3 min read Jan 16 John Cassillo Pop-Up Mobile Ads the Latest Format Waging War on Consumer Experience 4 min read Jan 16 John Cassillo The Most Powerful Moments in Live Video -- You’ll Never See on Facebook 2 min read