Ad Tech

Nov 3 Eleanor Semeraro Cheesy Goodness and Hunky Actors for the Win: Big-Budget Ads That Hold Viewer Attention 1 min read Nov 1 John Cassillo AI, Personalization Poised to Power TV Advertising's Future 2 min read Oct 31 John Cassillo Which KFC Colonel Sanders Keeps the Most Audience Attention? 1 min read Oct 30 John Cassillo Visuals (Like Video) Get More People Reading (Watching) the News 4 min read Oct 30 Annie Edwards Brands Say YAS to Broad City 1 min read Oct 26 John Cassillo Gatorade, Taco Bell Hitting Home Runs With World Series Audiences 2 min read Oct 25 Jason Damata Hey McDonald's: People Don't Like Your Grandma 1 min read Oct 21 Alan Wolk Week In Review: Fox Announces Addressable Advertising Plan With Comcast and Hulu; Netflix Still Going Strong, Defies Expectations 4 min read Oct 18 David Bloom As On Demand Overtakes Linear, Advertisers Jump on DIY Video 2 min read Oct 12 David Bloom Will Six-Second Ads Have a Long Life, Or Come Up Short? 2 min read Oct 12 John Cassillo Big Block Esports Hire Seeks to Accelerate Industry's Rapid Growth Through Media 2 min read Oct 10 John Cassillo Brands Should Make Sure Stories are Designed for Smaller Screens 4 min read