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Measurement, currencies and the numbers the industry argues about.
Latest in Data
Page 47 of 65
May 31
Mike Shields
The Netflix Advertising Fantasy is Probably Just a Fantasy
3 min read
May 27
David Bloom
How Many Influencers Does A Modern Marketing Campaign Need? A Lot.
4 min read
May 16
John Cassillo
Upfronts 2019: WarnerMedia Sets Sail for Success with Sports, Xandr, Streaming
4 min read
May 15
Eleanor Semeraro
Prep for The CW Upfront With These Advertiser and Viewer Insights
3 min read
May 14
Eleanor Semeraro
Prep for the CBS Upfront With These Advertiser and Viewer Insights
4 min read
May 14
David Bloom
VidCon Names Speakers In Tenth Year Of Gathering Of The Influencer Tribes
3 min read
Apr 25
David Bloom
Brands Wrest Back Control Of Data With 'In-Housing' Trend
5 min read
Apr 12
John Cassillo
NCAA Tournament a Slam Dunk for Brands in 2019
4 min read
Apr 5
Alan Wolk
TV[R]EV At NAB
1 min read
Apr 5
Jason Damata
Amazon's TV Ad Ambitions Set New TV Bar
3 min read
Apr 5
David Bloom
From Managing Mommy Bloggers to Media Mini-Moguls: Q&A With Reesa Lake Of Digital Brand Architects
8 min read
Apr 4
Eleanor Semeraro
Dynamic Duos: TV + Digital, Brother + Brother
2 min read