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Data
Measurement, currencies and the numbers the industry argues about.
Latest in Data
Page 49 of 65
Feb 14
Mike Shields
The TV Industry's Secret Fear
3 min read
Feb 11
David Bloom
How Micro Influencers, In-Person Events And Ephemeral Video Are Transforming Content Marketing
10 min read
Feb 5
Jason Damata
How Does Digital Compete with TV-Like Numbers?
2 min read
Feb 5
Eleanor Semeraro
From Big Celebs to Mommy Bloggers: How Creators and Brands Worked Together on Social for the Super Bowl
3 min read
Jan 10
Alan Wolk
CBS Has A Plan B, And Its Name Isn’t Nielsen
3 min read
Jan 10
Eleanor Semeraro
2018 Advertising Review: Top Brands By Spend, Impressions and More
2 min read
Jan 2
David Bloom
The REVisionists: WHOSAY's CEO Steve Ellis On Integrating Influencer Marketing For Success
8 min read
Jan 1
Alan Wolk
The Year Ahead. Our Fearless Predictions For 2019, Part 1 of 2
8 min read
Dec 4
Giles Cottle
TV Audience Segments, and Why One Size Doesn't Fit All
3 min read
Nov 29
David Bloom
Connecting The Next Generation Of TV Viewers To Publishers and Advertisers Wherever They Are
4 min read
Nov 15
Zach Servideo
For TV Advertisers, ESPN’s SportsCenter Is Home For Funny Ads
2 min read
Nov 13
John Cassillo
Pikachu, Toy Story Make Big Splash With Social Video First
3 min read