Data

Aug 1 Melanie Deziel Can Pokémon Go Get Businesses To Use Ad Products? 3 min read Jul 15 Darren Dunn Social Data Analysis: Who’s Playing Pokémon Go 4 min read Jun 29 Alan Wolk I Hate, Therefore I Watch – Using Emotions To Predict The Next Episode’s Viewership 2 min read Jun 28 Alan Wolk How The Duopoly Ruined The Ad Agencies Cannes 3 min read May 18 Alan Wolk Happy Hour: Now With Nielsen Ratings 2 min read May 17 Alan Wolk Television Is The New Television: A First Look At The 2016 Upfronts 2 min read Apr 20 Hannah Chapple Competition Showdown: Which Medical Drama is Leading in Key Audience Segments 4 min read Apr 8 Hannah Chapple End of an Era: Using Social Data to Understand American Idol’s Dedicated Fans 4 min read Mar 23 Hannah Chapple Understanding the Fandom Behind TV’s True-Crime Shows 4 min read Mar 9 Alan Wolk Netflix: Using Audience Data to Achieve World Domination 4 min read Mar 2 Hannah Chapple Using Social Data to Select The Stars of NBC’s “Hairspray Live” 7 min read Feb 26 Alan Wolk Oscar Preview: #OscarsSoQuietThisYear 3 min read