Eyes on Local

Aug 13 John Cassillo Progress Partners on the Effect of ATSC 3.0 on Local Media [VIDEO] 1 min read Aug 11 Alan Wolk The Revisionists: Premion is Local TV's OTT Pioneer 3 min read Aug 11 John Cassillo Brad Smith on National vs. Local Advertising [VIDEO] 1 min read Aug 6 John Cassillo BIA Advisory Services Discusses How the OTT Market is Shifting With Regard to Local [VIDEO] 1 min read Aug 5 John Cassillo KSL-TV Explains How to Measure ROI Based on Local CTV Advertising [VIDEO] 1 min read Jul 30 John Cassillo Tom Morgan on Expected Shifts in Local and National TV Advertising [VIDEO] 1 min read Jul 29 Alan Wolk The Revisionists: At Comcast’s Effectv, Local TV Isn’t Just Linear. It’s OTT And VOD Too 2 min read Jul 28 John Cassillo The Vertere Group Explains Advertisers' Sudden Interest in Local Audiences 1 min read Jul 23 John Cassillo Magid Explains How TV Ads are Affecting Local Communities During the Pandemic [VIDEO] 1 min read Jul 22 Alan Wolk The Revisionists: MadHive Wants To Help Local Broadcasters Master OTT 3 min read Jul 21 John Cassillo Radha Subramanyam on Why Brands Have Started to Focus on Local Advertising [VIDEO] 1 min read