Channel
IRIS_ID
Alan Wolk
Contextual Revolution: Rohan Castelino On How The IRIS_ID Unlocks New Potential In CTV Ad Targeting
Latest in IRIS_ID
16 stories
Aug 1
Alan Wolk
Election 2024: Winning Hearts and Mindset with Sightly’s Brand Mentality
5 min read
Jun 23
Alan Wolk
Titan OS And The Continued Rise Of The Independent TV Operating System
5 min read
Jun 20
Alan Wolk
Édition Spéciale Cannes
5 min read
Jun 13
Rohan Castelino
How Future Today Is Leveraging The IRIS_ID And Video-Level Contextual Targeting To Increase Yield And Revenue In CTV
2 min read
Feb 5
Lorenzo Chiodo
IRIS.TV's Field Garthwaite On The Future Of Shoppable Media And Political Advertising
1 min read
Jan 9
Alan Wolk
Michael Treon On How PMG Is Driving Innovation In CTV With Eye Towards AI And Video-Level Contextual Advertising
4 min read
Dec 4
Alan Wolk
From Audience-Centric to Content-Centric: The Changing Landscape of CTV Buying
5 min read
Nov 20
Alan Wolk
Mastering CTV With A YouTube Playbook: How Pixability is Bringing Its Contextual Targeting To CTV
4 min read
Nov 2
Alan Wolk
How The IRIS_ID Is Helping To Solve TV's Metadata Problem
2 min read
Jun 8
Alan Wolk
Brian Lin On The Unique Ways Univision Uses Streaming To Reach Hispanic Audiences
4 min read
May 14
Alan Wolk
How Eversana Intouch Navigates Video Investment Challenges In The Health And Pharma Industry
3 min read