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IRIS.TV
Latest in IRIS.TV
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Dec 18
Alan Wolk
Hot Takes: Our Thought Leader Circle Members’ Predictions For 2024
11 min read
Dec 4
Alan Wolk
From Audience-Centric to Content-Centric: The Changing Landscape of CTV Buying
5 min read
Nov 20
Alan Wolk
Mastering CTV With A YouTube Playbook: How Pixability is Bringing Its Contextual Targeting To CTV
4 min read
Nov 2
Alan Wolk
How The IRIS_ID Is Helping To Solve TV's Metadata Problem
2 min read
Oct 21
TVREV
Hot List: Cream Skim The (Ad)week That Was
4 min read
Oct 13
TVREV
Hot List: Everyone (But Streamers) Wants TV Tran$parency
4 min read
Jul 21
Rio Damata
How Can Streaming Content Get Organized? Field Garthwaite, Founder and CEO of IRIS.TV Explains it to a Teenager
5 min read
Apr 16
Alan Wolk
Context Matters: How GumGum’s Verity Can Help Ensure Adult Ads Don’t Wind Up On Kids TV
6 min read
Apr 4
Rohan Castelino
How Video-Level Data And Content Identifiers Solve The Transparency Problem In CTV
3 min read
Mar 27
Alan Wolk
Hot Takes: The 2023 Upfronts And Newfronts
9 min read
Mar 6
Alan Wolk
How The IRIS_ID Enables Contextual Targeting On Streaming
5 min read
Feb 15
Alan Wolk
Hot Takes: Why Is Ad-Supported TV Hot Again?
8 min read