iSpot

Jun 27 John Cassillo Report Reveals Key Deltas Between Exact-Ad Measurement, Average-Minute Audience 2 min read Jun 6 John Cassillo Reported New Media Rights Deal Cements NBA As TV’s No. 2 Property 3 min read May 17 Eleanor Semeraro Despite Strikes, Major Networks Grew TV Season Ad Reach 2 min read May 3 Alan Wolk Will NBCU Steal The NBA From WBD, The NewFronts Confirm A Lot Of What You’ve Been Hearing 6 min read Apr 9 Eleanor Semeraro iSpot Upfronts Report Reveals a Measure of Advertiser Optimism 2 min read Apr 3 John Cassillo Audience Data Behind The Caitlin Clark Effect 2 min read Mar 27 John Cassillo Can ‘Too Much’ Football Exist? The TV Industry Is About To Find Out 3 min read Feb 13 John Cassillo Paramount Scores Ratings Win With Overtime Super Bowl, Swift 2 min read Jan 10 John Cassillo iSpot Introduces New Metrics To Take On Streaming Ad Challenges 2 min read Dec 16 Jason Damata Hot List: Privacy, Transparency and Truth 3 min read Nov 22 TVREV Hot List: All You Can Read Buffet 4 min read Nov 15 John Cassillo NFL Scoring Double-Digit TV Ad Impressions Growth At Midseason 2 min read