Madhive

May 8 Adam Helfgott Context vs Targeting: How Can Streaming Advertisers Have It All? 3 min read Mar 27 Alan Wolk Hot Takes: The 2023 Upfronts And Newfronts 9 min read Feb 6 Alan Wolk Moving Forward From The Current TV Measurement Culture Clash 3 min read Dec 19 Alan Wolk Hot Takes 2023: Some Bold Predictions From Our Members 8 min read Oct 26 Eleanor Semeraro Political CTV Ad Campaigns Are Cranking Ahead of Midterms 1 min read Oct 6 Alan Wolk Hot Takes: How Should The TV Industry Protect Consumer Privacy? 5 min read Sep 15 Alan Wolk New Report: How Streaming Is Changing Political Advertising 1 min read Sep 12 Alan Wolk How MadHive Is Helping Political Campaigns Make Sense Of Streaming 4 min read Jul 18 Alan Wolk Taking The Complexity Out Of CTV. A Fireside Chat With MadHive’s Craig Berlingo 1 min read May 26 Alan Wolk Hot Takes: Will CTV Take The Lead In The New Hybrid Ecosystem? 7 min read May 16 Jeff Fagel The Television Industry Keeps Battling The Wrong Enemy 4 min read Apr 28 Alan Wolk Hot Takes: Netflix Has Advertising. Now What? 5 min read