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Project OAR
TVREV
VIZIO Sees Open Standards As Essential To Addressable Advertising’s Future
Latest in Project OAR
8 stories
Jul 9
TVREV
Beachfront’s St. John On Why Decision Making Tech Will Drive Addressable TV Advertising’s Evolution
1 min read
Dec 3
John Cassillo
Why Addressable Inventory Makes TV Advertising More Appealing to Brands
1 min read
Jun 4
John Cassillo
What are the Major Takeaways from TV[R]EV’s Addressable Advertising Report?
1 min read
Mar 11
John Cassillo
Inscape Explains Project OAR
1 min read
Feb 12
Oriana Schwindt
Tom Morgan: The Key to Addressable Is Open APIs
1 min read
Jun 19
Alan Wolk
The REVisionists: VIZIO's William Wang on The Last Great American TV Manufacturer
6 min read
Mar 22
Alan Wolk
Week In Review: Project OAR Looks To Make Addressable More Real, Netflix Expands Lower-Priced, Mobile-Only Plans To India
3 min read