TV Advertising

Jan 10 John Cassillo iSpot Introduces New Metrics To Take On Streaming Ad Challenges 2 min read Sep 28 John Cassillo Bashing TikTok: Sponsored By TikTok 2 min read Sep 13 Sean Muller Why iSpot Acquired 605 4 min read Aug 29 John Cassillo Betting TV Advertising Expanding Reach Beyond Sports Audiences 2 min read Aug 16 John Cassillo Women’s World Cup Grows Advertisers Amid Time Zone Juggle 2 min read Jul 25 John Cassillo Big Questions For Any ESPN ‘Strategic Partner’ 4 min read Jul 17 John Cassillo iSpot First-Half Report Reveals TV Shifts Already In Progress 3 min read Jun 5 John Cassillo Data: Daytime TV’s Growing Footprint 2 min read May 10 John Cassillo Scoring With Incremental Ad Reach 2 min read May 3 John Cassillo Primetime Ad Minutes Keep Climbing For Top TV Networks 2 min read Apr 19 John Cassillo Upfronts Survey Indicates TV Spend Isn’t Going Anywhere 3 min read Mar 14 John Cassillo TV Data Shows How Women’s Basketball Still Gets Deprioritized 3 min read