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May 29 John Cassillo For TV Audiences, Advertisers & Networks, 'Group Play' NBA Return Could be Best Bet 4 min read May 28 John Cassillo What Effect Will CCPA Have on the Advertising Industry? 2 min read May 26 John Cassillo What Problems Do VIZIO Ads Help Address? [VIDEO] 1 min read May 21 John Cassillo What is the Global Video Measurement Alliance? 1 min read May 19 John Cassillo What Role Does Frequency Capping Play in TV? 1 min read May 15 John Cassillo Conviva's Nick Cicero Explains Streaming Measurement 1 min read May 14 John Cassillo iSpot's Stu Schwartzapfel Explains Outcome-Based Buys 2 min read May 13 John Cassillo 'Hamilton' Gives Disney+ its Shot at Premium Streaming Opening Weekend 3 min read May 6 John Cassillo Potential NBA Plan to Return Could Create March Madness in Summer 3 min read Apr 24 John Cassillo College Sports Cashing in on TV Again? Depends on Who You Ask 4 min read Apr 14 Jason Damata The Revisionists: How Comedy Gives Back, a Chat with Amber J. Lawson 2 min read Apr 9 John Cassillo Something to Quibble About: Can Quibi Work, and Do We Need it? 4 min read