TVREV Co-Founder and Lead Analyst Alan Wolk sat down with the eMarketing Association’s Kevin Lee to discuss issues related to CTV (connected television) and how the TV industry is evolving. They chat about the latest industry mergers, the degree to which what Alan calls "the TV industrial complex" is consolidating or expanding, and the significance of Netflix' recent announcement about launching an ad-supported service. They also discuss the rise of contextual video targeting, which will let advertisers buy viewers based on topic interest across multiple channels and networks, the impact of "cord-cutting," the significance of Amazon's interesting deployment of an ad-supported TV network, and how Amazon may be strategically shifting video content across paid and unpaid channels to maximize revenue.
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Alan Wolk
At Jupiter, Some Rays Of Light In The Darkness Of Feudal Media
Does today's Feudal Media landscape serve you well? That question came into sharp focus when The Rebooting’s Brian Morrissey joined me on stage at the Jupiter Festival in Miami to discuss some key takeaways from my new book, Welcome To The Age Of Feudal Media: What Happens Once The Monoculture Collapses. Morrissey argued that his own media
John Cassillo
DAZN Takes Steps Toward Being NBA’s Local TV Hub
The NBA doesn’t have a local TV hub just yet. But that hasn’t stopped DAZN from trying to play the part of one for this season. Over the course of the offseason, the sports-focused streamer has strengthened its eventual play to house the NBA’s local rights as the regional sports network structure continues to erode. While
TVREV
Pre Pre-Order Alan’s New Book
Welcome To The Dark Ages of Media: The Collapse of the Monoculture and the Rise of Feudal Media You’ve been reading about Feudal Media here on TVREV for the past year. Now Alan has expanded it into a full-length book with much more detail on how the monoculture came to be, what its collapse means for our culture