In the last year, COVID restrictions on traveling have all but cleared up. People are getting back to vacationing like usual, and they’re watching YouTube to decide where to go. A new Tubular Labs infographic on travel shares trends around viewership and consumer behaviors, including the insight that travel audiences are watching a lot of videos about beaches and national parks – commanding a majority of supply compared to other videos in the category.
Some additional findings from Tubular:
- YouTube views about travel topics are up 29% year-over-year (looking at Oct. 2020-21 vs. Oct. 2021-22).
- Men account for 69% of YouTube travel viewing, with the 25-to-34 year-old bracket accounting for the largest share at 21.7%.
- Those that watch travel videos also love to do their research – they are 4.5x more likely to watch Travel TV and 3.8x more likely to watch content on Landmarks.
