Welcome to TVREV’s Daily Snaps. An interactive snapshot of what’s going on in the industry each day. On Snapchat, of course.If you’d like to join in, follow us at braveventures and share your thoughts.
https://youtu.be/baAtkCQz0qQ
Alan Wolk
1. Paramount Threatens To Move In the latest twist to the Paramount-Warner drama, David Ellison said that he is actively looking to relocate the company out of California in response to the lawsuit filed by the California Attorney General (and 11 others) that is intended to block the merger. Speculation is that he is looking at Austin, Nashville or
John Cassillo
While the economy around YouTube, and the website itself, may have originated in the United States, there’s significant investment from other countries’ media ecosystems. One of those is India, where media and entertainment pages have actually surpassed those in the U.S. in recent years — and become more efficient in doing so, as data from Tubular Labs, powered by
TVREV
In the latest episode of AI and Outcomes in partnership with OpenAP, we sat down with Craig Brommers, CMO of American Eagle, to discuss why emotional connection remains a brand's greatest competitive advantage, how American Eagle is using AI to personalize more than 500 pieces of content each week, and why the future of marketing will depend less